British Encoder Products Company (BEPC) is a specialist manufacturer and supplier of industrial encoders, based in Wrexham and serving customers internationally.
BEPC needed a new website to better showcase its extensive product range and technical expertise, while making it easier for engineers to find the right encoder for their application.
A key challenge was catering for different customer needs – from engineers looking for a direct replacement to those specifying an encoder for a completely new application.
We created a clear, technically focused website structured around the different ways customers search for and specify encoders.
The product catalogue was reorganised to make products and technical specifications easier to explore, with dedicated journeys for replacement encoders, new applications and technical enquiries.
We also introduced clearer routes to technical resources, application information and support, helping position BEPC as a technical partner rather than simply a product supplier.
The new website provides a clearer and more intuitive experience for engineers and customers, making it easier to find products, access technical information and request support.
It gives BEPC a stronger digital presence that reflects its technical expertise while providing a flexible platform for future product and service development.
The website also provides a stronger platform for showcasing BEPC’s technical expertise, application knowledge and extensive product range. This is particularly important for customers facing difficult replacement or specification challenges, where the value of BEPC’s service extends beyond simply supplying an encoder.Overall, the project has created a more intuitive and technically focused website designed to support customers throughout their buying journey, from initial research and product identification through to enquiry and purchase.
